Al Gore
The Associated Press

Al Gore discusses his new, $300 million climate change awareness campaign.

Featured Topic | Posted 22 weeks 4 days ago

Al Gore launches $300 million climate change campaign: Hope or hype?

At long last, Nobel Laureate, Academy Award winner and former Vice President Al Gore this week is launching his campaign...

...to push climate change higher on the nation’s political agenda. So what's new about that?

The three-year, $300 million effort by the Alliance for Climate Protection will begin Wednesday with network television advertising that will include “American Idol” and other shows that reach a "non-news audience."The campaign aims to harness the growing awareness of the climate crisis and turn it into one of the top issues on which voters make decisions.

At this point, do people really need to have their awareness raised any more than it already is? Do the questions about global warming and climate change have clear-cut policy solutions? Would the proposed solutions be more costly in the long run?

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Ben likes: Gore's global-warming alarmism is overblown

Steven F. Hayward/National Review

After a year of concentrated effort that includes a multimillion-dollar p.r. campaign on top of An Inconvenient Truth and slavish media coverage parroting the climate-alarmist line, recent polls show that public opinion on global warming has barely budged. Only about a third of Americans, according to a recent Gallup survey, are agitated about climate change, and even people who say the environment is their most important issue rank climate change behind air and water quality in importance.

Meanwhile a backlash in the scientific community has begun. New York Times veteran science reporter William Broad filed a devastating article about scientists who are “alarmed” at Gore’s alarmism; Gore’s account of global warming goes far beyond the evidence. The dissents from Gore’s extremism, Broad explained, “come not only from conservative groups and prominent skeptics of catastrophic warming, but also from rank-and-file scientists” who have “no political ax to grind.” It appears Gore refused to be interviewed directly for the article; he responded to e-mail questions only.

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Joel likes: This will mean the world to us

Chris Mooney/The American Prospect

Thanks to Al Gore and others, global warming has gone mainstream. An issue that floated around the peripheries of policy-making for far too long is now triggering unheard of levels of media attention and a rash of legislative proposals.

Even the Bush administration seems to feel the pressure. Although mixed signals continued well into 2006, it's no longer possible to argue that the president and his administration reject mainstream climate science. They've copped to the conclusion that humans are driving global warming, and so have many of the current Republican presidential candidates. Though not as gung ho as Democrats, even many mainstream Republicans see the need to address global warming, with big state governors Arnold Schwarzenegger of California and Charlie Crist of Florida leading the way on behalf of their party.

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