The Associated Press

Is the House of Gates ready to challenge Google?

Featured Topic | Posted 35 weeks 4 days ago

Microsoft-Yahoo: Is there room in the market for anybody else?

It used to be that Microsoft was the biggest name in computing. It used to be that Yahoo! was the biggest name on the Internet. But in recent years, Google is the name that has dwarfed all others. Now Microsoft is attempting a hostile takeover of Yahoo.

Can a combined Microsoft-Yahoo challenge Google and make the Internet competitive again? Or does a merger mark a consolidation of Web power in just a few hands?

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Ben likes: Microsoft as no. 3

The Wall Street Journal

Meanwhile, in Washington, Google and Microsoft have been tormenting each other for years. When Google won the bidding with a $3.1 billion offer for Doubleclick last spring, Microsoft led the lobbying to derail the deal. The arguments sounded suspiciously like those Microsoft derided in the 1990s. Google can now be expected to return the favor, and it has been showering enough money around Washington to get a hearing for its scare stories about big, bad Microsoft.

Whether Yahoo shareholders like the deal or not is for them to decide, not Wisconsin Senator Herb Kohl or Justice Department attorneys.

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Joel likes: Will they call it Microhoo? Yahosoft?

Farhad Manjoo/Salon

Who would ever have guessed you could feel sorry for Microsoft, that you could root for it as the underdog and only backstop to Google's complete takeover of all digits everywhere? -- there seems little cause for happiness here.

Google's eating everyone's lunch simply because it makes things faster, better and more useful than anyone else -- and Microhoo will have no better way than Yahoo and Microsoft did to replicate that engineering feat.

Even the most ardent Microsoft fan wouldn't accuse the firm of doing well by creating great things. Microsoft's biggest successes -- Windows, Office -- have been the product not of revolutionary code but of brilliant marketing and, more important, savvy business tactics.

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