Why is John McCain playing nice?

Something doesn't add up.

John McCain took to NBC's airwaves this morning to condemn the North Carolina GOP for running an ad castigating Barack Obama for his association with the Rev. Jeremiah Wright.

"They're not listening to me because they're out of touch with reality and the Republican Party. We are the party of Abraham Lincoln, Theodore Roosevelt and Ronald Reagan and this kind of campaigning is unacceptable." But asked if the NC GOP's decision to air the spot anyway raised questions about his leadership, McCain didn't have quite as sure-footed an answer:  "I don't know exactly how to respond to that."

But it's not as though McCain is above, say, distorting an opponent's record for electoral gain. Remember how he kept saying that Mitt Romney wanted to surrender in Iraq? It wasn't true, and everybody knew it wasn't true. Yet ke kept at it, anyway. What are the odds that McCain would actually be nicer to Democrats than fellow Republicans in seeking the presidency? Or that  North Carolina Republicans -- who would want some favors, presumably, from the next Republican president -- wouldn't give some deference to the party's presidential candidate? I'd have to say low.

So I think something else is at work. What could that be? Maybe this:

Perceptions about the tone of the campaign also have changed dramatically over the past two months. In mid-February, 28% said that the campaign was too negative, while 66% said it was not too negative. The balance of opinion has shifted: 50% now say the campaign is too negative, while 44% say it is not.

Half the electorate thinks the campaign is too negative -- and it's only April! That number can only go up. So by coming out against negative campaigning is such a high profile way, McCain does a couple of things:

* He still gets to benefit from the fact that Obama and Hillary Clinton are dragging each other down with their never-ending primary battle. Whoever emerges will have had months of negative campaigning directed at them -- courtesy of their own party.

* But McCain gets to corner his Democratic opponent -- presumably Obama -- into making similar renunciations without having similar benefits.

So this isn't exactly positive campaigning. It's more like negative-negative campaigning. And it's brilliant.

Join the Debate

Start your own blog, comment on topics, and let your voice be heard. Start your free account now!

User login

login

Ads by Google