Obama: Building a religion ("Cake" video)

You may have seen the latest video that the brilliant will.i.am produced for his messiah, Barack Obama. If you haven't, you should. It's great for laughs -- that is, if you're not even more disturbed by the fact that the crappy music impressario has managed to top himself in creepy false idol worship -- something I had once considered a difficult trick. But your observations of this year's political dynamic are not complete unless you listen to Jessica Alba stammer through an endorsement of her man, and observe a mysterious "celebrity" declare he supports Obama because he wants to "end fear."

The chants of "Obama! Obama! Obama!" which drive the beat give the ad a "Riefenstahl-meets-Gap-ad aesthetic," in the words of The Corner's Mark Hemmingway. Creeeep-eee. Especially since it has brought people to tears.

Yet, the wonders of YouTube allow almost immediate counter-videos to be produced. The one above sets the Obama phenomenon to the one song to which it really applies: "Building A Religion," by Cake. (I love that band, and should have thought of that song long ago....drat!)

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