"A noun, a verb and 9/11" doesn't cut it anymore

With the breathtaking demise of the Giuliani campaign, Politico is asking if we've seen the end of "9/11 politics." The answer is mixed.

If, by asking that question, you mean: "Are Americans going to be unconcerned about the possibility of terrorism when they go to the voting booth?" then the answer is no. We live with the legacy of 9/11 every time we get on a plane. And of course, America remains embroiled in two Middle East wars that probably wouldn't have happened without 9/11 as a motivating factor. These things will probably live as electoral issues as long as the wars do.

If, however, you mean: "Is 9/11 finished as a political bludgeon?" The answer is: I certainly hope so.

Rudy Giuliani's campaign turned out to be a reductio ad absurdum version of Republican political campaigns of the post 9/11 era, which exploited fears of terrorism in crass ways for political gain. The most famous example was the 2002 commercial that featured the face of Max Cleland -- a Democratic senator and Vietnam veteran -- alongside the face of Osama bin Laden. But it played out in a million different ways over the years.

It worked. And it kept working, through the 2004 cycle. But voters noticed that Republicans weren't necessarily doing that great a job of actually managing the wars of the 9/11 era. The GOP can, perhaps, claim to be tougher on the issue of terrorism, but it remains a very open question as to whether it is smarter.

Rudy failed to notice the tide had turned. And given that some of his other positions -- gay-friendly, pro-choice -- were poison to GOP voters, he had little choice but to take what had been a winning tactic and try to ride it for all that it was worth.

And it didn't work.

I have no doubt that Republicans will still use 9/11 and tough talk to try to win voters. But we now have our proof: Your campaign platform has to be broader than "a noun, a verb and 9/11." And for that, we can all be grateful.

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