Polls, polls, everywhere polls

The polls were wrong. Hillary beat Barack. And pundits everywhere are egg-faced today.

There's a lot of discussion today about why, exactly, the polls were wrong, but there's very little discussion about why that should matter.

It shouldn't.

I understand why campaigns use polls. They want to know what voters care about and how best to calibrate their messages. And if the media used polling to do something similar -- figure out what the heck voters care about and calibrate their coverage accordingly, well good. I suspect that happens to an extent.

But polling about support for candidates seems to add a lot of noise and little of substance to the national discussion. Who is up? Who is down? It contributes to all of that horserace coverage that detracts from looking at what the candidacies are all about.

I know: Horse races are fun. I'm not suggesting a ban on these kinds of polls in the media -- not going to happen anyway -- but reflecting on their outsize roll in steering our elections.

I guess the jury's out on whether there's a "bandwagon effect" from polling, but it's clear there's some kind of effect. Otherwise, why would the Clinton campaign rebut the final Des Moines Register poll before the Iowa caucus? For the same reason that networks try not to call election winners before voting places close; because an early announcement of numbers is believed to affect the actions of people who haven't decided, or haven't yet voted.

None of this is going to change. And candidates who talk dismissively about the polls are (usually rightly) seen as being a bit sour-grapish. But that doesn't mean they're wrong.

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