All the major Democrats currently campaigning have proposed similar health care plans based on three planks: Universal access, an expansion of something like the Federal Employees Health Benefits Program that includes a public insurance option, and the preservation of current insurance choices. This is not, from a policy standpoint, the best way forward. These plans do not fully integrate the system, and initially, they will not do enough to control costs.
But politically, it's close to the only way forward. Those three planks translate into three arguments that will undergird the case for reform: If you like your current health care coverage, nothing will change; if you're not satisfied with your current coverage, you can buy into the same health care plan that members of Congress use; and no matter what you decide, you will have more choices than you have now. That is how health care will be explained.