The greening of the U.S. of A. still has a ways to go. We're plundering Canada's tar sands and mining the Midwest's topsoil to keep our cars on the road. We lay waste to ton after ton of Chinese coal to fuel our cheap-stuff habit. And so on.

But if our habits remain environmentally ruinous, the strategies we use to sell stuff have gone decidedly green.

In general, the advertising industry exists to move product, to urge us to consume as much as possible; and we're at a point in time when it would be really, really smart to consume less. So my question is: does the green-is-the-new-black trend augur an era of less, and smarter, consumption -- or is it the death rattle of a movement in the process of being subsumed into a culture of ravenous consumption?

What's excessive is the idea that we have to steel the national will to respond to an evil of such magnitude. No, we need to keep looking for them and stopping them. Otherwise, if their perverse ambitions to heroism are based on the idea that they are the vanguard of the clash of civilizations, why should we gratify their ambitions? Think of it this way, what if those who frequent the chat rooms found their cause disappearing from the headlines? What if they couldn't find themselves when they try to vanity google? What if they faded from being such a big part of our consciousness? Who would that really hurt -- us, or them?

In McCain's past 25 years in congress he's managed to author not a single piece of legislation that's been signed into law that helps any real people with any real problems. He's spent a lot of time posturing on the Sunday shows, and affiliated himself with a few pieces of modestly progressive legislation that didn't get passed, and then disavowed all those bills.

More broadly, though McCain is a formidable candidate in some respects, "experience" is the time-honored election argument of losers. If voters really valued experience, then veteran senators would be getting elected president all the time. Instead, it almost never happens because normal people don't think that long duration in congress -- an institution that's invariably incredibly unpopular -- is an appealing character trait.